Google will help you get better search results- For FREE!

I’ve just been hanging out at the Google Webmasters Tools site. It’s amazing how much info and help there is, and it’s free!

In particular, I downloaded and read the Search Engine Optimization Starter Guide, it’s incredibly simple and straight-forward, you’ll have to register, but it’s FREE!

I’m pretty excited to put some of the things I’m learning into practice. But here are some quick highlights:

1) All your Pages need <title> and TAG, which is unique to each page.

2) Use words in your URL’s, be descriptive, simple- use lowercase letters.

3) Site navigation, focus on simplicity and ease of use. Again, Google has another tool, Sitemap Generator Script. Yes, it’s free.

I’m using WordPress so a lot of these things are very simple to do. And that’s another exciting subject.

I’ll be adding more later, stay tuned…

 

Learning WordPress for Fun and Profit

As I have embarked on this new venture Marketing4B, one of my main goals has been to find, learn and then share good and easy ways for small business owners to market themselves. And I want it to be fun for them and for me.

In all my looking and exploring I’ve come across WordPress. It started as a blogging platform, but has now developed into a full website management tool. I’ve also discovered lots of resources and fellow WordPressers that teach and share ideas on how to effectively use WordPress.

Blogging is a great way to share ideas and knowledge. But, as I’ve come to find, it’s really a great tool to develop relationships with customers, potential customers and like-minded people, i.e. other small business owners.

And has been pointed out relationships are two way streets. Which means that the relationship is mutually beneficial. To that end I intend to provide links to good companies that I am affiliated with. You get the benefit of the product or service, I get some change in my piggybank.

So I hope you’ll enjoy watching the progress as Marketing4B becomes a great go to place for ideas for your small business.